Marketing Craftmanship

FEBRUARY 16, 2012

. – a leading provider of crime forecasting data and risk analytics. But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. For instance, maybe you wish to increase online sales.

Planning 250

Planning Campaigns Advertising Agencies Paid Search Agency 250

Computer Market Research

MAY 24, 2017

We value our relationship with your business and therefore want to accelerate your success to the next level…. As a market leader in SMB on-demand collaboration, we have helped 5000 businesses around the world connect with their clients to create the most versatile, personal live demonstration meetings on the market today.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Hubspot

OCTOBER 16, 2019

Before you hire a PR agency, find out if they specialize in a certain industry or have only worked with certain kinds of businesses. Also, see if they have any new strategies or tactics that you haven't heard of before, such as influencer marketing or guerilla marketing. Can I see work you've done for businesses in my industry? ".

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Sword and the Script | B2B

DECEMBER 26, 2023

As AI becomes ubiquitous in business, human connections, authenticity, trust and empathy will be difference makers.” ~ Grace Platon , Trust, Empathy & Employer Branding, Communicate Grace , LLC 4. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Again primarily for B2C businesses.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. In this piece, leading practitioners discuss how they measure: Whether Content is Fueling Business Objectives. Tweet this. Tweet this. Tweet this.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62