Remove Analytics Remove Business Remove Ethics Remove Guerilla Marketing
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

As AI becomes ubiquitous in business, human connections, authenticity, trust and empathy will be difference makers.” ~ Grace Platon , Trust, Empathy & Employer Branding, Communicate Grace , LLC 4. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.

article thumbnail

The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Again primarily for B2C businesses.

ROMI 40
article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. Business as usual, largely unaffected by KM. September 2006.