Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
As AI becomes ubiquitous in business, human connections, authenticity, trust and empathy will be difference makers.” ~ Grace Platon , Trust, Empathy & Employer Branding, Communicate Grace , LLC 4. They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand.
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