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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. eMarketing Association Network – 525,073 members.

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Where unicorns come from — feeder roles for marketing technologists

chiefmartech

The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. eMarketing Specialist. eMarketing Manager – CRM. Web Analytics and Data Senior Consultant. Web Analytics and Data Senior Consultant. Consultant.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Jennifer Aaker. ardath421.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In order to generate leads marketers have to know how to use the analytics.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). eMarketer ). Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). Business Insider ). Business Insider ). Internet users and represent the majority of Americans’ time online.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). ” SEM + SEO [PRESENTATION] by e-Strategy Trends.