ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Four Foundational Elements of Marketing Analytics Success. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Marketing + technology = competitive advantage.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. That is, continuing to add features: social features, lead generation features and analytics. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. That is, continuing to add features: social features, lead generation features and analytics. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2014

It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. Christopher Hosford is a frequent guest blogger for ViewPoint.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Baking in analytics from the get-go is a winning strategy. Kate Maddox. Digital Edge.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120