Remove Analytics Remove Blogger Remove Conversion Remove Public Relations
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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. They trade in funnels and buckets and conversions. every day.

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Measuring Influencer Marketing

Vision Edge Marketing

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?” What is the overall sentiment/tone of the influencers’ content/conversation/discussion?

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. By utilizing a unique landing page purely for conversion, leads enter your funnel. Social Media. Third Party Email Lists.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Converge 2019. Date: Feb. 19-22, 2019. Location: Atlanta, Georgia. Sponsor: Converge Consulting.

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5 ways PR pros can use CRM

GreenRope

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Analytics like these are a goldmine for PR pros! Tag each journalist, blogger, reporter, etc.

PR 40
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5 ways PR pros can use CRM

GreenRope

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Analytics like these are a goldmine for PR pros! Tag each journalist, blogger, reporter, etc.

PR 40