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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. The content marketing predictions & trend analysis for the year 2020 are similar to the of the digital content trends for 2019 in many ways. Wrapping Things Up.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on LinkedIn.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Social Media – Customize how your posts look on Facebook, Instagram, LinkedIn, and other social media apps. Broken Link Checker – Identify broken links on your site so that you can fix them Competitor Comparison – See how your web pages stack up against others in terms of page speed, words-per-page, and other useful metrics.

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The Ultimate Content Marketing Ideation Guide: Techniques, Tips, & Tools

ClearVoice

From your marketers, request their input on topics and trends that make waves in your space. You can also do content research on social media platforms and online communities, including Facebook, LinkedIn, Reddit, and Quora. Your next batch of content ideas may include: Top 10 Website-Buiding Tips for Solo Bloggers.

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Which Format Is Right for Your Next Blog Post?

Hubspot

The Comparison Post. This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they're great formats for beginner bloggers since they're very formulaic. Can B2C Marketing Succeed on LinkedIn?

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10 Metrics Every Marketing Team Should Track

Hinge Marketing

Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic.