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Trending Sources

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Engagement analytics are available directly through each social platform.

Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

WindMill Networking

Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Is LinkedIn Profile Stats Pro a game changer that will make you want to upgrade your account? personally have never been into over-analyzing my LinkedIn Profile.  What about Twitter, you ask? 

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Research is important as it can provide insights into content trends and how we can improve our content to generate better results. LinkedIn Technology Marketing Community ). LinkedIn Technology Marketing Community). Comparison of school meals globally  (470,000 shares). Trending & Hashtag/News Jacking Content. 80% of B2B leads come from LinkedIn ( Oktopost ).

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Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA.  In comparison, typical agencies are valued at 2-5x EBITDA. Strategic vision allows you to anticipate new trends months and years before they take off. over 2015. Digital Work Drives Agency Growth.

5 New Year’s Resolutions for Marketers

Act-On

Make Google Analytics my home page. Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. Get a better understanding of the kinds of content that moves prospects through the middle and bottom of the funnel, such as product comparisons, ROI calculators, and testimonial videos. Hope springs eternal.

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

KoMarketing Associates

But Mayer’s news, coupled with recent trends in a few key client accounts, made me interested in digging deeper. We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook. As it turns out, Yahoo search was down year over year in 4 out of every 5 Google Analytics profiles we have access to, this past January.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. You can draw  many comparisons  to the rise of podcasting for marketing to the past rise of blogging. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. (

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

You can also see the content that has driven the most traffic to your site over the same amount of time. 5) Google Trends. Google Trends can be useful in choosing the correct variation of a particular keyword. Below is a comparison of impressions and click-through-rate between the month of September vs. October. On Google+ or LinkedIn? Content Marketing Online Marketin

47 Essential Social Media Tools for Content Marketers

Junta 42

LinkedIn  - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers  - Listen and answer. LinkedIn Groups  - Find groups that make sense for your business. Google Trends – Love this tool! See where keyword trends are heading.  It will help you tell better stories. The Basics. Conversations and Listening. Yahoo!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Actionly also includes Twitter account management and analytics tools. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity. Share this on LinkedIn. Create video emails? Create animations? Cool Social Media Tools.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream. Can you believe 2013 is almost over? billion active monthly users.

10 Metrics Every Marketing Team Should Track

Hinge Marketing

Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. That is because visibility is the key to referrals and new business.

The Ultimate Guide to Optimized Social Media Updates

Hubspot

Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. Anatomy of Facebook, Google+ & LinkedIn Updates. On Facebook, LinkedIn, and Google+, when you include a link in a status update, it also pulls in a preview of the link's content, which can help entice visitors to click on the link. 2.

5 New Year’s Resolutions for Marketers

Marketing Action

Make Google Analytics my home page. Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. Get a better understanding of the kinds of content that moves prospects through the middle and bottom of the funnel, such as product comparisons, ROI calculators, and testimonial videos. Hope springs eternal.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Twitter Apps Worth Another Look by Web Analytics World. Share this on LinkedIn. 51% of active Twitter users follow companies, brands or products on social networks. How you can use it most effectively?

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Interactive Content Hot Off The Press: May Edition

ion interactive

It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. We also use this webinar to share innovative designs and user experience trends that our team has spotted on the web. OK, what’s trending in interactive content marketing!!? We hope you enjoyed this view into interactive content marketing trends from our team. LinkedIn.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.".

42+ Social Media Marketing Tools

Junta 42

LinkedIn - Start the practice of connecting with every business card you receive from contacts. Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). The Basics.

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds. This could be that they didn’t do enough internal research for what they were looking for, didn’t think about how their process would be run, or failed to define the proposal format and information they wanted back, so as to have an apples-to-apples comparison. TPC: What’s the trend line? The original article was posted here on July 21, 2009. Rules of the RFP Road?

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Slides can be seen below. You get the point. Good question!

Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA.  In comparison, typical agencies are valued at 2-5x EBITDA. Strategic vision allows you to anticipate new trends months and years before they take off. over 2015. Digital Work Drives Agency Growth.

B2B Search and Content Marketing: Getting Found by Prospects

Savvy B2B Marketing

" (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") These trends underscore the importance of embedding keywords into every content asset and related web page on your site and others where you maintain a presence. After all, it's where the research process often begins.

The 25 Most Important Mobile Media Apps

Hubspot

Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more. Analytics App : Analytics App provides full mobile service for your Google Analytics data. You may be thinking, “Great. Sound good?

GPS 3

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. They meet their promise. The following took place in the last 3 days. Day 1.

How to Choose the Right Online Channels for Your Marketing

Hubspot

The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. The question mark tells your analytics program that the following information carries information about where the traffic that clicked on that link came from. Do they prefer LinkedIn questions or Quora? Use UTM Tags in Your Campaigns.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Read on to get their insights. Blogs. via Beth Harte).

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Need Content?

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