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DECEMBER 8, 2011 [Analytics, Comparison] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems
| | WEBBIQUITY
OCTOBER 13, 2010 [Analytics, Comparison] What’s the Best Social Media Monitoring Tool? It Depends
Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Share this on LinkedIn. No more. Alterian SM2 Freemium. Social Mention.
SEPTEMBER 25, 2013 | KOMARKETING ASSOCIATES
[Analytics, Comparison] The Big List of (Not Provided) Search Recommendations for B2B Marketers
FEBRUARY 1, 2012 | JUNTA 42
[Analytics, Comparison] 47 Essential Social Media Tools for Content Marketers
DECEMBER 20, 2011 | HUBSPOT
[Analytics, Comparison] The Ultimate Guide to Optimized Social Media Updates
DECEMBER 8, 2011 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Comparison] Social Media Features in Marketing Automation Systems: Who Does What?
AUGUST 12, 2011 | HUBSPOT
[Analytics, Comparison] How to Choose the Right Online Channels for Your Marketing
MAY 18, 2011 | HUBSPOT
[Analytics, Comparison] The 25 Most Important Mobile Media Apps
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| | KOMARKETING ASSOCIATES
SEPTEMBER 25, 2013 [Analytics, Comparison] The Big List of (Not Provided) Search Recommendations for B2B Marketers
The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments. Seek to educate management ahead of time about the change.
| | SAVVY B2B MARKETING
SEPTEMBER 2, 2010 [Analytics, Comparison] B2B Search and Content Marketing: Getting Found by Prospects
" (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") These trends underscore the importance of embedding keywords into every content asset and related web page on your site and others where you maintain a presence. After all, it's where the research process often begins.
| | JUNTA 42
FEBRUARY 1, 2012 [Analytics, Comparison] 47 Essential Social Media Tools for Content Marketers
LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business. Google Trends – Love this tool! See where keyword trends are heading. Compete.com - Excellent comparison tool for web analytics-type information.
| | JUNTA 42
JUNE 2, 2009 [Analytics, Comparison] 42+ Social Media Marketing Tools
LinkedIn - Start the practice of connecting with every business card you receive from contacts. Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). The Basics.
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THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010 [Analytics, Comparison] Choosing an Email Marketing Software « The Effective Marketer
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Slides can be seen below. You get the point. Good question! MORE >>
WEBBIQUITY | MONDAY, JANUARY 24, 2011 [Analytics, Comparison] 31+ of the Coolest Social Media, Search and Web Tools of 2010
Actionly also includes Twitter account management and analytics tools. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Share this on LinkedIn. Flowtown. MORE >>
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010 [Analytics, Comparison] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Frequent best-of contributor Daniel Flamberg outlines the two biggest issues facing brands on Twitter, nine questions for addressing them, and a strategy for answering those questions to “get a feel for what’s being said, understand competitive comparisons, potentially identify brand loyalists or opinion-makers worthy of extra care and attention and intervene before problems or negative comments cascade into real trouble.. Twitter stats and analytics tools – top 10 by Social Media Today. Twitter Apps Worth Another Look by Web Analytics World. And much more. MORE >>
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009 [Analytics, Comparison] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. They meet their promise. The following took place in the last 3 days. Day 1. MORE >>
HUBSPOT | TUESDAY, DECEMBER 20, 2011 [Analytics, Comparison] The Ultimate Guide to Optimized Social Media Updates
Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. Anatomy of Facebook, Google+ & LinkedIn Updates. Social media updates on Facebook, Google+, and LinkedIn are structured very similarly, so rather than getting repetitive, let's discuss the similarities of an optimized post's anatomy on these social networks before we dive into each individual network's nuances. LinkedIn's caps your status update at a much shorter 700 characters. LinkedIn Nuances. Have I included keywords? MORE >>
- [Analytics, Comparison] Smashmouth Review - LeadLander - Who's Really Visiting Your Site? SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009
- [Analytics, Comparison] Top 80 B2B Marketing Posts for 2009 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 9, 2009
- [Analytics, Comparison] The 25 Most Important Mobile Media Apps HUBSPOT | WEDNESDAY, MAY 18, 2011
- [Analytics, Comparison] How to Choose the Right Online Channels for Your Marketing HUBSPOT | FRIDAY, AUGUST 12, 2011
- [Analytics, Comparison] RFP Etiquette: Dos and Don’ts for Business Matchmaking CONFLUENT FORMS | WEDNESDAY, AUGUST 5, 2009
- [Analytics, Comparison] ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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