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How to Sell Digital Marketing to the C-Suite

Adobe Experience Cloud Blog

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Emphasize marketing analytics.

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How To Create a Content Marketing Strategy

Optinmonster

Figure Out the Best Content Channels Step 6. Distribute and Market Step 11. And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices). Establish Your KPIs The best way to achieve goals is to make them specific and measurable. Create Content Step 10.

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Best Digital Marketing Books 2020

Brightedge

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. No, not that.)

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. What to do?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

Later, when your prospects are better qualified and actively engaged with your organization, you can roll out more targeted content, providing case studies, demonstrations, webinars and other materials that clearly show how your product or service can resolve the business issues you know your prospect has. Don’t Forget Video.