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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Win More Upsell Opportunities Through These Three Easily-Automated GTM Motions

LeanData

Unfortunately, many companies fail to put upsell motions in play because they lack the bandwidth to manage a process they assume has to be manual. Without proper tracking and analytics, or if these campaigns are managed by different departments, you may not see which customers are the most engaged and ready for an upsell.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

In a short span of time, LeadSquared has helped us automate and transform our lead management process. The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . Venkat Teja Project Manager, Commitbiz. Improved Lead Management new. Improved Lead Management.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

MONITOR PERFORMANCE: Review the analytics data within your MAP. Some organizations may struggle to find the bandwidth for the ongoing activities it takes to ensure good deliverability. Our certified marketing automation experts stay on top of changing trends and proactively manage email deliverability for our clients.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Call Center Phone Systems: Everything You Need to Know

Single Grain

To manage all these functions and maximize productivity, call centers use specialized phone systems. . Around 66% of call center businesses are looking forward to investing in advanced analytics to provide better customer service. It allows Interaction recording, voice analytics, and automated scheduling. Image source.

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10 B2B Lead Generation Strategies for 2017

PureB2B

Improve your lead scoring tactics and analytics to determine where your leads are coming from, which channel is generating the most leads, and which leads are more likely to convert into sales. It’s easier to convert leads once you’ve gained their trust. Read on to learn how. Analyze Your Data.