ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better. How do you know?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 3, 2020

When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process. SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. COVID-19 is changing how B2B buyers and sellers interact.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

AUGUST 6, 2015

Take a look at last year’s B2B Enterprise Demand Generation Study by ANNUITAS to get a general idea about what KPIs and areas to focus on. The collaboration across teams to share new best practices and the constant encouragement and support for technology certifications keeps us all in a spirit of continuous improvement and adaptation.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

MARCH 28, 2023

ANNUITAS has in recent posts covered the increasing shift we are witnessing within best-in-class go-to-market organizations from organizational silos and ‘ random acts ’ among marketing, sales and customer success teams to a true, Converged Growth organizational model. Research overwhelmingly supports this approach. “B2B

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130