Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Automated nurture flows.

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Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Monitor deliverability or inbox placement.

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Privacy Protection Privacy Marketing AI Tips 66

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans. You’ve got this.

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Privacy Protection Privacy Open Rate Deliverability 108

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

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Email Marketing Marketing Automation Services Work Management Planning 97

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy? Let me know via Deliverability@annuitas.com and I will share the session slides with you.

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Privacy Protection Privacy Deliverability CAN-SPAM 100

SmartBug Media

AUGUST 23, 2023

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. Sales automation: Sales departments can use AI for lead scoring, demand forecasting, and prospect outreach.

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Marketing AI Efficiency Work Management Marketing Management 52

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Workflow automation and collaboration. Deliverability management.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 141