ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. This means that marketers must keep their prospects’ attention for longer periods of time as they traverse the steps of their internal buying process. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

FEBRUARY 5, 2024

OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Suggest one ROI metric that you have found to be very effective" Read on to get their insights.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Customer (164).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40