Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. The post A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2 appeared first on Heinz Marketing.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Zoominfo

AUGUST 19, 2021

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. Analytics, algorithms, and data modeling.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

Zoominfo

AUGUST 16, 2023

Users can interact with data services via APIs or web portals as a way to pull in data and manipulate it to enhance decision-making and drive revenue. Modeling & scoring services: Lookalike regression and custom models are used to identify net-new, cross-sell , or upsell opportunities for product lines, divisions, and go-to-market teams.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Martech

NOVEMBER 7, 2022

In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. This includes Enhanced Conversions and the Conversions API , each enabling conversions to be more accurately attributed to your marketing campaigns. Both features should be front of mind.

Marketing Attribution 114

Marketing Attribution Multi-Touch Attribution Marketing Management Marketing & Strategy 114