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Using Data Enrichment to Amplify Your B2B Lead Generation and Lead Management

SalesIntel

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

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Infogroup Develops B2B Intent Data Potentiality

Valasys

With the announcement of B2B Intent Data potentiality within its real-time data delivery platform Data Axle that enables enterprises and businesses to use Intent data, marketers will be able to target audiences more efficiently leveraging the real-time API feeds. About Infogroup.

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Comparing News Consumption and Active Research

Aberdeen

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.