Analytics API Forrester Product Trends 
Martech
JULY 14, 2022
Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.
Sprout Social
FEBRUARY 28, 2024
In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. With Sprout’s Listening solution and Analytics tools , brands can keep a pulse on their performance, what competitors are saying, posting and doing, and identify trends across their industry.
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PathFactory
APRIL 13, 2023
This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?
Martech
JULY 29, 2022
Does the tool provide real-time analytics? If not, is an API available for custom system integrations? What are the long-term product roadmap and launch dates? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Does the tool measure account engagement?
ClickZ
JANUARY 22, 2020
Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Perfect for: Marketing analytics. Comes with an open API that enables to seamlessly tie in with any CRM system.
Online Marketing Institute
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Esp with high consideration set products and long sales cycle, it makes it difficult to track. This is a new medium, and proof over re allocation of investment is key. That’s the type of thing I like.
Martech
SEPTEMBER 21, 2021
capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Platforms will vary based on the ease with which additional lead sources can be captured, such as through an open API, or whether the platform offers landing page optimization. Predictive analytics.
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