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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

This involved information from external websites, registrations, player sheets, player reviews and more. Using data scraps and APIs, he was finally able to get all of it into Microsoft’s Azure Data Lake. With that done, he had to figure out how to get all the organization’s data in one place. What are we willing to do and not do?’”

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

ClickZ

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

Partner marketing teams can help create deals between companies to increase both of their reach with activities such as co-marketing, lead sharing, special offers, and more. About: Crossbeam lets you collaborate, co-sell, and co-market with every company in your partner ecosystem.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Registration-related Products.