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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Average Cost Per Conversion.

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10 Affiliate Marketing Softwares That are Worth Your Time

BenchmarkONE

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. Their analytics are impressive and make it easy to view trends and identify well and under-performing campaigns.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Clickthrough rates (CTRs) from search engines. For website analytics and site traffic, you may be using Google Analytics or Adobe. Even without automated resources, there are plenty of free tools and APIs to help. Organic traffic from search. Conversions from search traffic. Set up reporting.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. Top Keyword Research Tools to Try. Keywordtool.io

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The 13 Best Email Template Builders for Any Budget

Hubspot

Most email template builders also feature built-in analytics , which you can use to study your past email marketing efforts and make improvements to your approach. Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time. Unique Features.

Template 101
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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails?

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Compete - Compete is a web-based application that offers users and businesses web analytics.