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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Place the pixel directly on your website or using any tag manager. Average Cost Per Conversion.

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10 Affiliate Marketing Softwares That are Worth Your Time

BenchmarkONE

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. To make the leap into affiliate marketing, you’ll need some help to build and manage your campaigns. KeywordSpy.

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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes. Marketing and Communication.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Compete - Compete is a web-based application that offers users and businesses web analytics. Eventbrite is free if your event is free.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. See SaaS.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 1) A/B Testing.