Sales Engine

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5 Key Points to Consider when Choosing a Demand Generation Solution

Sales Engine

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads.

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From Branding to Demand Generation

Sales Engine

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

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From Branding to Demand Generation

Sales Engine

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

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How important is contextual content in the B2B sales process?

Sales Engine

Something that leverages real-time analytics and insights to personalize and automate that customer experience. Through this process, marketers can reestablish trust—by recognizing context and creating relevant, engaging content. What does contextual marketing look like? You have to build what Forrester calls a contextual marketing engine.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

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Content Marketing is More than a Branding Exercise

Sales Engine

Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. If you don’t know, then your answer is: Yes, you’re wasting money on branding.