Finding The Right Calls-To-Action For Your B2B Website
Online Marketing Institute
DECEMBER 23, 2010
Navigation Summary (or) Click Path Analysis Many analytics packages, such as Google Analytics, WebTrends, and Omniture, have Navigation or Click Path Reports that show which pages visitors came from – and which pages they visited next. Once a visitor is on your Solutions page, where do they go next? That’s where the next report comes in… 2.
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