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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Defined as marketing focused on creating and distributing online content (i.e., Defined as marketing focused on creating and distributing online content (i.e., Get MarTech!

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The Benefits of Business Intelligence

The ROI Guy

Consolidate Query, Reporting, Analysis, and Analytic Applications, such as eliminating custom development and manual maintenance of Excel spreadsheets and reducing data consolidation efforts 2. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. Reduce report printing and distribution costs including saving on printers, toner and mailing costs.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. But, how can you get the writing done consistently? You embrace a process.