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How to Choose the Right SaaS CRO Partner for Your Business

FunnelEnvy

The Basics – Why CRO Matters At its core, CRO is the systematic process of increasing the percentage of website visitors who take a desired action, such as purchasing, signing up for a trial, or filling out a contact form. Look for a CRO partner that acknowledges industry challenges and offers a differentiated approach.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.) Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. As your experimentation process evolves, you can create more variants and optimize the allocation to fit your needs.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Post-segmentation, in particular, allows you to define audience segments once a test is completed, leaving room for you to make useful discoveries about your audience during the testing process. Segmenting experiences from the start does not always aid in the research/hypothesis process. Better Knowledge of Your Customers.

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Zuko + Convert: Uncover A/B Experience Insights with Form Analytics

Convert

Together with A/B and multivariate tests, Form Data analytics is the new kid on the conversion rate optimization (CRO) block. The power of Form Data analysis is that it looks beyond an individual landing page, headline, or call-to-action. Track if Users Interacted With Form Fields (and the Order in Which They Did). If you use Zuko.io

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