The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

FEBRUARY 9, 2012

To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. Vendors including LeadLife , Genoo, and MakesBridge already offer low-cost service packages for their clients. Other vendors also have service arms and agency partners to help out on a project basis.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JANUARY 4, 2012

LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But Market2Lead does not provide its own email services. Market2Lead is researching this capability.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Mx Group

AUGUST 1, 2018

Known for its creation of the Demand Waterfall ® framework, which provides marketers with clarity and simplicity for demand generation processes, SiriusDecisions also hosts national and local events that bring together some of the brightest leaders in the industry. Demand Gen Report. Salesforce.com. MarketingProfs.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Customer Experience Matrix

JULY 3, 2008

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rather, it sells preconfigured applications that use the platform for specific purposes including sales pipeline analysis, order analysis, and (just released) sales lead analysis.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. During the analysis stage, we need to measure all distributed content to gain insight and refine strategy.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Customer Experience Matrix

MARCH 16, 2011

eTrigue’s original product was originally developed in 2004/2005 by Silicon Valley marketing agency 3marketeers , which couldn’t find a system that met its own needs. That's a richer feature set than most marketing automation systems targeted towards the small and mid-size business. The system has since been sold to about 150 clients.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

DECEMBER 24, 2008

This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general. Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

JULY 14, 2009

The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system. At a minimum, each page must be given its own ID and, more realistically, pages must be given multiple tags to facilitate analysis.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Allocadia

APRIL 3, 2019

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. It also needed the right tools and processes to make this all possible.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. Blogging is hard work.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. It’s a service model to everybody else. And the category service well, for the first three or so years. But at the same time, it’s like, yeah, but we’re more about demand generation.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52