DiscoverOrg

JANUARY 29, 2019

More stuff to comb through, more “analysis paralysis,” more time wasted. If your offering integrates with your prospect’s tech stack, it’s not a matter of whether a prospect can use a solution like yours: They can, and they do. Integrations. Identify technologies that you integrate with or are compatible with your offering.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

RDIGS

JUNE 23, 2023

When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Additionally, technological limitations or incompatible formats across systems can create silos, making it difficult to integrate data effectively.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

JUNE 4, 2014

My analysis since then found that people who cited “missing features” are among the least satisfied of all users: so it really mattered that those features were missing. We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration. .*

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

SEPTEMBER 26, 2013

But someone who only read industry news and vendor promotions might think all anyone had to do was to plug in the latest cool application and it would immediately be filled with fresh clean data like water from a tap. But too few marketers know who the CDP vendors are, what they do, and how they differ. It’s why CDPs are so important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But from a technology standpoint, what’s most interesting about Highspot is what the vendor calls “content genomics”.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

QuanticMind

JUNE 16, 2020

This means integrating with all your marketing technology vendors and common data sources, while marketing landscape data and other relevant information from third-party tools should also be incorporated. Unified data analysis means gaining more relevant insights than ever before. Sophisticated Attribution.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

SalesIntel

JANUARY 10, 2024

Don’t allow any vendor to cherry-pick. Integration with CRMs and marketing tools is the key here. Integration with CRMs and marketing tools is the key here. This is about how well the B2B data platform is integrated with your existing tech stack. Truly interrogate the data. Does the data flow to where you need it?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Tony Zambito

NOVEMBER 21, 2010

Out of Synch :  We’ve relied on a logical and sequential progression view of the funnel or pipeline correlated to the many variations of the traditional view of the AIDA sales funnel which was first introduced in 1898 by the American Advertising and Sales pioneer E. Elmo Lewis – yes a very long time ago! . 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 3, 2010

These generate plenty of useful data, such as click through rates, search rankings, sentiment analysis, and page views. But this data and related analysis are quite different from what database marketers are used to. Both can work to integrate their data and their customer strategies across channels.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40