Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. Amazon shows you related books on the same page of a book you are looking at. The B2C world does this all the time.

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. In this way, you can keep the enthusiasm going that you had when you purchased the product/service and relieve some of the cognitive dissonance (wasn't psych 101 great?) Make sure the information is relevant.