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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. Congrats David!

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B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books. Social Media Today ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books. Social Media Today ).

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What to Do When the World Flips Your Plans Upside Down

NetLine

Circumstances aside, we believe B2B lead gen shouldn’t be time-consuming, painful, and/or require massive financial commitments to reap the rewards. This belief has led us to focus on a performance-based CPL model where customers only pay for the leads they generate that match their exact filter specifications.