interactive Amazon Related Topics 
ViewPoint
OCTOBER 27, 2011
I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. The book is available on Amazon and is worth the read. First, I like the format. Social marketing is pull.
ViewPoint
MAY 9, 2013
History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director. That means showing some appreciation and acknowledgement of past interactions, and not straying away from the customer''s area of interest. The Most Effective E-mails Are Personal.
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ViewPoint
JANUARY 22, 2016
The panelists include: Ardath Albee – Marketing Interactions. Every interaction with them will be well thought out and deliver value. The “Amazon” effect will continue to force sales organizations to get clear on their differentiators, add more value to the customer experience or resign themselves to be replaced by a drone.
ViewPoint
SEPTEMBER 20, 2012
It’s about how do we make the experience that customers have when they interact with our prospecting process in marketing and sales such that even if they don’t buy, they believe it was a good experience. Bob’s book will be available in November on Amazon and through other publishing channels. I think all that’s to the good.
ViewPoint
JULY 12, 2012
There are examples of companies that do it pretty well like Dell and Amazon Deals. ” She also notes a challenge for marketers is how these interactions are measured and quantified as a step in the process. I’m not sure that that’s the best use of it. I think that can be a part of it. That’s pure lead generation.
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