Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience?

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. Do you agree?”. Make it Personal. Only people can post content. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

” Getting health care providers to interact social is a big challenge. Participants can then interact through avatars to transfer knowledge and discuss. New collaboration tools are now deployed internally via an app store metaphor in which bankers can order new products as if they were on Amazon.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

The fact is that much of what works in consumer markets would fail in B2B interactions. Post your review on Amazon or tell us what you think on our Facebook page. .&# I used to take that answer at face value, but the more I thought about the unique characteristics of B2B buying decisions, the more it struck me as dodge.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50