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Is It Really B2B, Or Something Different All Together?

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He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Marketing to the business consumer takes a special pedigree.

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

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Facebook, Twitter, email, etc.). The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. Find creative ways to get alone and remove all distractions. Close your office door. Most importantly, shut EVERYTHING down. Simplified.:

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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There are examples of companies that do it pretty well like Dell and Amazon Deals. Or we need a Facebook strategy, or we need a Pinterest strategy. I’m not sure that that’s the best use of it. I think that can be a part of it. That’s pure lead generation. But I also think that social in my mind is part of the process.