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What Are Marketing KPIs?

ClearVoice

For example, say you are asked to come up with KPIs for the soft launch of a skincare product that is from a known brand, and only available online through the company website, major online retailers and Amazon. Cost per lead capture. Sales qualified leads (SQL). Marketing qualified leads MQL).

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Can You Ever Win Unsubscribed Prospects Back?

BenchmarkONE

Google Display or Search ads. Better on-page SEO and lead captures. Video marketing, which is often effective for top-funnel or cold leads. #3: Instead of reaching out to lost prospects directly, see if you can recapture their attention with less intrusive digital marketing techniques, like: Facebook or Instagram ads.

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How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. Countdown timers are so effective, that large companies like Amazon use it to drive revenue.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. A Strategic Guide to Lead Generation using Pay-Per-Click Search Marketing. Brad Geddes.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. One of the add-ons available from Parse.ly

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. One of the add-ons available from Parse.ly

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

If your main goal is driving product sales and conversions, then Google and Amazon PPC ads would be relevant. If you want to remarket to current leads, then Facebook remarketing and Google Display Advertising make sense. There are also a variety of third-party advertising networks you can consider as well.