Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Do you capture positive email comments from clients, get permission to use them? Are you putting them into your web pages in strategic places? Do you regularly update them?
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