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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Into new kinds of businesses.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Or look at Amazon Go and BingoBox, both self-service, cashier-less convenience stores. At Amazon Go, however, everything is automatically added to your virtual cart via technology—according to Amazon, “computer vision, deep learning algorithms, and sensor fusion.” Now, Kohl’s accepts Amazon returns.

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Digital Transformation in B2B Commerce

Martech Advisor

When your business buyers are digitally native, bringing their personal online experiences to bear in their professional buying role, they expect your digital experience to be as intuitive as the experience Netflix or Amazon provides. Learn More: Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content.

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”. Key takeaways for retailers.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Take Amazon’s Treasure Truck pop-up experience, for example. If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday.

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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

Online buying and selling have been available to the public since the 1990s , starting with a small online book selling business that called itself Amazon. Flash forward a few decades and both Amazon and the ecommerce industry in general have expanded rapidly. Amazon, Etsy, eBay) or directly from retailers’ websites.

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How to Get Over the Sales Slump After the Holiday Season

Convert

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. How can you differentiate your brand from the rest? Furthermore, you can also buy a bottle from your own batch, and you get access to Ambassadors-only merchandise. 92% of the U.S.