SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Martech

MAY 16, 2024

Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases.

Marketing AI 94

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 94

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. But a link shortener keeps things looking clean and trustworthy. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link].

Best Practices 102

Best Practices Deep Linking Enterprise Management Domain 102

Outbrain

MARCH 6, 2019

So, depending on how far you need to travel, and how you get there (care, bike, walking), you receive points that can be redeemed as gift cards to sites such as Amazon or Apple. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. Go social. Update frequently.

Tips 30

Tips Deep Linking Allocation Mobile Marketing 30

Martech

OCTOBER 23, 2023

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process. Google search ads ‘can’t be replaced’ (Oct.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Hubspot

APRIL 22, 2015

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They take this one step further by including social media buttons at the bottom. Why's that important?

Email Campaigns 28

Email Campaigns Examples Peer-to-peer Campaigns 28