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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Book titles and categories on Amazon. Let’s chat about long-tail keywords. Don’t ignore long-tail keywords (longer, more specific phrases). Google Ads (Google Keyword Planner) lets you evaluate monthly global and local search volumes for keywords, competition levels and an estimated cost per click.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon. Identify and expand on long-tail keywords. Ecommerce PPC.

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How to do keyword research for SEO and beyond

Sprout Social

You’ll also discover some excellent keyword research tips and tools. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. What are keywords and why are they important?

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This guide is for you. Shortlist all the negative keywords.

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7 PPC Audit Tools to Optimize Your Ad Performance Across all Platforms

Single Grain

The audit aims to offer a detailed campaign analysis of your ad spend, growth in search results, and keyword strategy and looks at various metrics, such as click-through rates, conversion rates, cost per click, and ad relevancy. Ad copy check: Assess your ad text to make sure you get the highest impressions and clicks.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

We’ve collected 30 Shopify PPC optimization tips from them to help you win. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. All costs go up.

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26 Tools To Help You Create Better Headlines (With Bonus Resources)

Optinmonster

To use the free headline analyzer tool, visit the website , paste or type the headline you want to check, and click Analyze Headline. Questions: In this section, you’ll find long-tail keywords in question format. To get the insights, you just have to click on the headline and go through the tips it offers.