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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Real-time content/offer management. The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made.

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The Future is Now at Oracle Marketing Cloud

SWZD

Headquartered in Redwood Shores, CA, Oracle (NYSE:ORCL), was a pioneer in relational databases and now offers complete SaaS application suites for ERP , HCM and CX , as well as database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers. Oracle’s total revenue for Fiscal 2017 was $37.7

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Content Marketing. Search Marketing. Internet Marketing: An Hour a Day.

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From Da Vinci to Data: The Heroes of Modern B2B Marketing

6sense

The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. are emerging to pull the wool back on these areas of inefficiency.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. In a world where most software and hardware is in the cloud, how will resellers earn money?

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.