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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. They’ve got some amazing speakers, great content. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

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The Future is Now at Oracle Marketing Cloud

SWZD

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Real-time content/offer management. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out. Category #4: Analytics rationalization, emergence of Attribution.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Brian Carroll.

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From Da Vinci to Data: The Heroes of Modern B2B Marketing

6sense

New sales and marketing tactics (programmatic ad buying, audience targeting and retargeting, account based marketing, content marketing, sales and marketing alignment on accounts, etc.) are emerging to pull the wool back on these areas of inefficiency. While they all can help, they traditionally fall in the category of ‘point fixes.’

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

To read more content like this, subscribe to Insiders. Oracle buying Vitrue and Eloqua for $1.2B. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. This post originally appeared on the Insiders section of Inbound Hub.