PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Unbounce

OCTOBER 22, 2020

Shoppers will be actively looking for deals in categories like clothing, health, beauty, food, electronics, and subscription services—and they won’t just be looking on Amazon, either. For some companies, Black Friday is just a state of mind. This strategy has also worked like gangbusters for food and nutrition companies.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Onalytica B2B

FEBRUARY 17, 2016

But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Convert

NOVEMBER 17, 2021

We ran our first leap a/b test back in May of 2014 on a quote landing page for a major insurance company. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). The variation included everything we knew at that time about improving forms, copy and lead forms based on our own limited experience.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). As always, Amazon offers a pretty sharp example of this practice. Amazon does this too. Is Amazon worth imitating, even on a smaller scale? Anticipation and Excitement. You betcha.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Content Marketing Institute

MARCH 29, 2018

Rather – as Cruce said in his talk Unifying Multichannel Publishing With a Master Content Model at Mayo Clinic and has been saying for some time – companies need to develop content models that enable existing content to be reused from a shared repository, not copied and pasted from one repository to another. Wanna build a bot?

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107