Unbounce

OCTOBER 22, 2020

For some companies, Black Friday is just a state of mind. If you’re a subscription toothbrush company and you offer an extra tube of toothpaste, those customers retain at a 15-20% higher rate. This strategy has also worked like gangbusters for food and nutrition companies. Source: BoxyCharm ).

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Zoominfo

OCTOBER 20, 2021

If I were recruiting for another company, I’d look for things that resonate with them. Smaller companies like startups have vastly different criteria for hiring executives compared to large companies. Smaller companies like startups have vastly different criteria for hiring executives compared to large companies.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Hubspot

MARCH 27, 2018

Joanna is co-founder of Airstory , the creator of Copy Hackers , and and has optimized copy for companies like Intuit, BT, Tesco, Crazy Egg, and MetaLab. In 2010, Fast Company named Majora one of the 100 most creative people in business. Val Geisler @Lovevalgeisler. Smucker Company. Majora Carter @majoracarter.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

BenchmarkONE

NOVEMBER 11, 2021

The more communication channels your company uses, the harder it is for customer service representatives to keep track of all conversations and provide excellent customer service. When you answer customer requests, people feel satisfied and more connected to your company. Why Should Businesses Provide Social Customer Care? Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. “The temperature right now in” is a fixed response. The city and temperature are variables. An NLP parses sentences into components.

CMS Development 75

CMS Development Marketing AI VALS Marketing & Strategy 75

Sprout Social

APRIL 14, 2017

— Val Vesa (@adspedia) April 12, 2017. SproutSocial A4: Some shares and kind words, but not constant postings about the company! SproutSocial Q4 – Sharing content such as new blogs or company announcements on the relevant social channels is a good starting point. A4: Monitor your brand message as well as the company's.

Personalization 55

Personalization VALS Brand Identity Branding 55

Litmus

DECEMBER 18, 2018

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. However, these tactics can negatively impact your company due to how these tactics treat your customers or subscribers.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

ConvertKit

NOVEMBER 20, 2020

Email service providers don’t block or delete entire accounts as social media companies do. For example, Kieonie Gift Company offers a $10 discount for new email subscribers: A discount code or coupon is an ideal option for online shops to build their email list. Image via Kieonie Gift Company. Even if Facebook, Inc.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Content Standard

OCTOBER 22, 2015

A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Litmus

JANUARY 24, 2020

And they also send ones that kind of show your impact and like the company’s impact, which I appreciate, you know, how much food waste you’re saving and sometimes recipes and stuff like that. But you asked me if there’s other companies. Jason Rodriguez. Welcome everybody to Delivering. How are you doing?

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Onalytica B2B

FEBRUARY 17, 2016

But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. In many companies, the goal of email is to drive revenue.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Monina Wagner, Content Marketing Institute There will be increased scrutiny around companies and their diversity and inclusion efforts. With heightened visibility, companies will be forced to demonstrate their commitment in 2021.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration. Goosebumps.

Examples 86

Examples VALS Newsletter Design 86

NetLine

SEPTEMBER 20, 2018

And, When deploying an outbound content syndication lead generation campaign, it’s helpful to immerse yourself into the average org chart of the company size you’re targeting. Mid-senior level employees are more likely to have influence over decision make and also do the research that supports it.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Litmus

FEBRUARY 15, 2019

Part ways with the traditional “Welcome to Company X” subject line. We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started.

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. The examples above show a few companies who understand that it’s not enough just to send a great email. How *Not* to Match Your Emails with Landing Pages.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convert

NOVEMBER 17, 2021

We ran our first leap a/b test back in May of 2014 on a quote landing page for a major insurance company. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). The variation included everything we knew at that time about improving forms, copy and lead forms based on our own limited experience.

VALS 52

VALS Aggregators Validation Sample 52

Outgrow

FEBRUARY 5, 2024

So lots of deals I looked at, I didn’t understand, went on to become big, attractive companies. The problem with video, virtual item trading is that video game companies never liked it. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Content Marketing Institute

MARCH 29, 2018

Rather – as Cruce said in his talk Unifying Multichannel Publishing With a Master Content Model at Mayo Clinic and has been saying for some time – companies need to develop content models that enable existing content to be reused from a shared repository, not copied and pasted from one repository to another. Wanna build a bot?

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). As this analysis of their Black Friday promotions points out, over the past decade the company has slowly extended the sales period into “one torturously long stretch of spending lasting from Nov.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

We laughed, we cried, we talked shop, and delighted in the presence of each other’s company for a wild two (or for some, three!) What else can you measure?” — Natalie Jackson Natalie stressed the importance of moving to opt-in marketing, even for B2B companies, and making sure that opt-in doesn’t direct you immediately to a sales nurture.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. link] jaybaer It’s a risk that a lot of successful companies run. link] [link] Val White Altesman Oh no! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142