Amazon and Companies - B2B Marketing Zone

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

JANUARY 16, 2012

A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. A division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations. The beta of the suite is available now.

Enterprise Management

Enterprise Management Work Management Social Networks Ideal Customer Profiles

How B2B and B2C Marketing Are Different

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. Long-term relationships.

Work Management

Work Management Marketing Management B2B Marketing B2B

B2B Marketing Zone

Paul Gillin

Live Blog: Lotusphere 2012 Opening Session

How B2B and B2C Marketing Are Different

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