Amazon, Companies, Eloqua and Marketing Automation

A snapshot of the email service provider landscape

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services

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“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent?

Eloqua

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management

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Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Which are the companies most likely to see real ROI? (BK)

Lead Ranking

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The Future is Now at Oracle Marketing Cloud

SWZD

AUGUST 14, 2019

The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud. He then worked in the Internet industry in the early 1990s, and has since held various positions at well known companies such as EBay, Google, YouTube, Yahoo, and now Oracle. Oracle’s total revenue for Fiscal 2017 was $37.7 For example, do they have a child?

Marketing AI

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Rethink the pop-up.

Marketing Automation Services

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. It’s beautiful when it’s that simple, and this one is.

Enterprise Management

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From Da Vinci to Data: The Heroes of Modern B2B Marketing

6sense

MAY 10, 2016

In the world of B2B sales and marketing, most companies I meet with are still operating in the old paradigm. Webvan was going to deliver all our groceries, Amazon all our books, and every business was moving aggressively to form a web presence for their company and build a lead generation engine around this new paradigm.

Lead Ranking

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

OCTOBER 13, 2014

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management

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CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Users can define a list of personas and then assign them profile attributes such as job titles or company sizes. Create personas. So let’s give it that label, too.

Marketing Analytics Tools

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How utilized is marketing automation today? An expert weighs in

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. What was the spark behind starting the Pedowitz Group — what opportunity did you see in the market? How utilized is marketing automation today?

Marketing Automation Services

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

MARCH 25, 2019

And in fact, even companies like LinkedIn are evolving it beyond digital. I think as you started to grow your business, social selling really became a prominent factor in the market, and I think still today, we see a lot of companies really continue to invest in leveraging social channels. That’s all that it is.

Top of Funnel

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis. It helps companies identify the best leads and focus their efforts on high-value prospects.

Marketing AI

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B2B Category Creators Episode 9 Transcript

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management

Enterprise Management B2B Marketo Work Management

B2B Category Creators Episode 8 Transcript

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management

Enterprise Management B2B Marketo Work Management

B2B Category Creators Episode 8 Transcript

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management

Enterprise Management B2B Marketo Work Management

B2B Marketing Zone

A snapshot of the email service provider landscape

“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Webinars

Trending Sources

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Webinars

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Future is Now at Oracle Marketing Cloud

A Step-by-Step Guide to Audience Development

Most Exciting Marketing Technologies to Adopt in 2017

From Da Vinci to Data: The Heroes of Modern B2B Marketing

Inbound Marketing’s Next Industry Disruption: The IT Reseller World

CaliberMind Offers B2B Orchestration with a Twist

How utilized is marketing automation today? An expert weighs in

Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

AI for Marketing: Best Examples of How AI Helps in Advertising

B2B Category Creators Episode 9 Transcript

B2B Category Creators Episode 8 Transcript

B2B Category Creators Episode 8 Transcript

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