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Subscription Management: What It Is & Why You Need It

Hubspot

The initial response is promising, with customers signing up left and right. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes. They're spending hours manually managing subscriptions and dealing with frustrated customers.

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14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19. 1) Invest in Customer Engagement Initiatives.

Loyalty 131
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Predictive Marketing: What it Is & How to Leverage It

Hubspot

Later, in the 1990s, when analytics tools became more available to brands, marketers at companies like eBay and Amazon began to combine marketing data with similar formulas or algorithms to predict and strategize around potential consumer behaviors, purchases, and marketing campaign performance. Need an example? Predictive Lead Scoring.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

churn rate from one year to the next is pretty significant attrition to support that narrative. But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. And their customers love them for it. They may have a small number of customers.

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The Ultimate Guide to Price Optimization

Hubspot

Successful price optimization is a matter of finding the sweet spot between valuable and lucrative — a balance that can have a major impact on your sales, customer satisfaction, profits, and achievable growth goals. It requires research to understand both your customers and your business. That said, price optimization isn't simple.

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5 Best B2B SaaS Marketing Agencies in 2022

Single Grain

Some examples of the capabilities the best SaaS marketing agencies provide their clients include: Optimizing the customer onboarding flow to increase the activation rate. Creating nurture and reactivation email campaigns to lower the churn rate. Improving customer retention through retargeting campaigns.

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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn.