ViewPoint

OCTOBER 27, 2011

I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. The book is broken down into three sections: Tools, Technology, Tactics. First, I like the format.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

MARCH 26, 2015

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Part 4: Tip #4 Reconcile Relationship with the Phone. In chapter 8 of his book, he provides a blueprint for framing and sharpening your sales story.

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

JANUARY 22, 2016

Here’s part one and part two of an interview with Mike Weinberg about his newest book. Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Ultimately it’s customers that are driving change. It’s customers who are breaking down these silos and forcing companies to take a fresh look. It’s really about process optimization. But I think there’s an RPM 2.0

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120