Remove Amazon Remove Barriers Remove CMO Remove Differentiation Remove Positioning
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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. You can even ask Siri, Alexa and Google or search on Audible!

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Moosejaw CMO Answers 4 Questions For Digital Innovators

ERDM

In today’s retail environment where fierce competition abounds and continued retail bankruptcies dominate the business headlines, creating a notable, unique experience through various marketing activities has never been more important in defending against the assortment, convenience, and pricing pressures of Amazon.

CMO 40
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B2B Category Creators Episode 2 Transcript

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So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” Amazon buy them for $40 million, you make $3 million. The way you perceive the differentiation is exactly the way he was pushing for it. ” You know what I mean?

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. There’s tremendous potential for innovation if we can break through those bubble barriers.