CMO Update: SEO Updates and Insights for the Rest of 2017
Adobe Experience Cloud Blog
JUNE 16, 2017
Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. Replace popups with smaller banner ads, or exit-intent popups. Banner ads are one of Google’s examples of acceptable, non-intrusive ad types. Utilize callouts in the middle or at the end of content.
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