Sana Commerce
FEBRUARY 21, 2023
Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Take Amazon and Netflix, for instance.
Martech Advisor
JANUARY 2, 2020
B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. But the stakes are a lot higher today. And what is the result?
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Hubspot
MAY 4, 2018
Before I reframed my thinking, our company struggled to communicate what personalization meant in our industry. References to personalization almost always referred to either ecommerce or conversion rate optimization, and everyone wanted to talk about the greatness of Amazon and Netflix.
Televerde
NOVEMBER 14, 2019
I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. Streaming services such as Netflix and Amazon Prime Video gauge what you’re currently binge-watching, then make recommendations based on your preferences.
Bluetext
JANUARY 25, 2023
One digital marketplace trend many B2B companies are experimenting with is expediting the sales process to enable direct e-commerce features. Let’s break down 3 essential steps to bridging the e-commerce gap for B2B success. Think about your last Amazon purchase or Uber Eats order.
Convert
NOVEMBER 2, 2020
You can make more money by personalizing the customer’s experience on your page. The interface is easy to use, Provides accurate real-time data reports, Integrates well with Adobe Analytics, Website personalization tools for both beginners and experts. Conductrics. Freshmarketer.
Metadata
APRIL 22, 2021
B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. Before that, I found a company called Insightera which is about website personalization. So I think over time continued to invest there led to them be by far the biggest player in the B2B marketing from revenue perspective and number of customers.
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