Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Take Amazon and Netflix, for instance.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Engagio

MAY 29, 2017

Advertising in ABM is very different from the broad ad campaigns that blanket websites where some of your prospects may or may not spend time. Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Hubspot

JUNE 3, 2020

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Let's talk about what exactly dynamic content means.

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

Marketing Insider Group

MAY 11, 2020

When done well – with a strategy behind it and relevancy within each piece – it offers the benefit of exponential growth, building brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Use LinkedIn to Support Your B2B Content Marketing Strategy.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Optinmonster

FEBRUARY 26, 2020

And, as people start spending more and more time on niche platforms (think Amazon for shopping or business people spending their time on LinkedIn), it’s more important than ever to diversify your ad spend. Here are a few platforms we recommend: Amazon. Amazon is where your customers are. Then, go where they are.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Single Grain

MARCH 25, 2020

Amazon customer reviews. For B2B companies, have reviews up on sites like: TrustRadius. How to Use Amazon Reviews for Content and Product Development. Another important element to get people to buy from you is adding trust elements to your website. Facebook, LinkedIn, Twitter, Instagram). Angie’s List. TripAdvisor.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

TrustRadius Marketing

NOVEMBER 2, 2022

ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. LEARN MORE. Adobe Acrobat DC. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52