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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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Martech in the Apolocalypse

Customer Experience Matrix

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? Have an account?

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9 call analytics platforms for marketing teams to consider

Martech

A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Opt-in process is significantly simpler than email. In Gmail rather than coming to the inbox, they may be classified under promotions. You can break down web push notifications working process into three mini-steps; Subscription Permission. Browser push notifications work on top of two API's: Notifications API.

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QuickBooks Online Pricing

TrustRadius Marketing

This allows for 1% APY interest, cashflow projections, and instant depositing. The time tracking features are the main added benefit for the added cost. Hourscan be classified as an employee or client. Once done, these are easily added to invoices. You can also integrate directly with Amazon, Shopify, and Etsy.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. Amazons Mecahnical Turk service ( recent coverage ) is what the company refers to as an "on-demand workforce." See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service. TEXT LINK ADS.