ClickZ
JUNE 1, 2020
All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.
Digilant
OCTOBER 12, 2021
Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . These groups are classified along dimensions of life stage, interest and activity, and intent-based app ownership behaviors. The Digilant team is here to help. App Ownership.
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Customer Experience Matrix
AUGUST 4, 2022
Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.
Online Marketing Institute
APRIL 11, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? Have an account?
Martech
FEBRUARY 24, 2022
Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. CallSource. Product overview.
Martech
NOVEMBER 15, 2021
In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Product overview.
SendX
SEPTEMBER 9, 2018
In Gmail rather than coming to the inbox, they may be classified under promotions. Browser push notifications work on top of two API's: Notifications API. When the client receives the message, the service worker ( background process ) wakes long enough to display the notification using the notification API.
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