5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
chiefmartech
DECEMBER 18, 2017
If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. It’s less easy to see Facebook, Amazon, or Verizon as “martech” competitors to Oracle and Salesforce — but in the big picture of vertical competition, they are.
Let's personalize your content